I led the end-to-end UX design and onboarding experience for the AI-powered podcast app LOMA, crafting an intuitive user journey that made complex audio tools feel simple and engaging. I designed the full visual language of the app, including custom icons, vector illustrations, and the brand mascot “Orby,” who serves as a friendly guide throughout the product experience. From wireframes to polished UI, I focused on clarity, personality, and retention—ensuring the onboarding flow clearly communicated LOMA’s value while establishing a distinctive, cohesive visual identity.

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