For Happy Tails, a friendly dog-walking and sitting service, I created a bold yet approachable brand identity. The logo uses negative space to reveal a playful dog silhouette, paired with a confident typeface and a warm cursive signature for a personal touch. A cheerful pink palette, grounded by earthy greens and browns, gives the brand an outdoorsy feel, while clean, versatile typography keeps communication clear and inviting. The result is a cohesive identity that feels professional, friendly, and full of life — perfectly reflecting the spirit of Happy Tails.