I designed the visual identity and user experience for Friendzy, a business networking app that turns referrals into real financial rewards.

The project included creating a cohesive brand system—spanning typography, colour palette, and a playful “Buzz” mascot—alongside a fully realised mobile UI with intuitive onboarding, gamified interactions, and clear user flows.

The goal was to make professional networking feel approachable, engaging, and instantly rewarding, resulting in a friendly yet functional product that communicates value at every touchpoint.

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