In designing the UI for the business networking app FRIENDZY, I crafted a bold visual identity that set the app apart in a competitive market. My approach included illustrating a range of vector assets that conveyed approachability and professionalism, aligning with FRIENDZY’s mission to foster meaningful connections. I developed a vibrant color palette and dynamic characters. The cohesive brand design aimed to make networking feel accessible and enjoyable while supporting users in expanding their professional connections.